Established in 1861, Wilsons of Dundee is one of Scotland’s best known and longest running livestock and pet food producers. Now under new ownership, the team at Wilsons embraced the opportunity to instigate a complete refresh across the whole business.

Wilsons approached Colourmedia to undertake a complete rebrand, from company identity through to all packaging and promotional material and an e-commerce website.

In a crowded and highly competitive market, Wilsons were aware that the creation of highly distinctive branding would be essential. The team at Colourmedia developed a series of colourful illustrations that would not only deliver instant shelf-appeal, but would give the range of products a deeper sense of quality, and work alongside the company’s long history.